![]() Who is IHOP thanking? The pancakes? This isn’t offensive, as much as it’s just confusing.This doesn’t work and comes across as forced and insensitive. This is a perfect example of a post mentioning the military while putting all the focus on the brand.This post invokes feelings of summer, without any overt references to Memorial Day.ĭO NOT: Post content that mixes your brand with the military or their sacrifices. This will come across as insensitive and inappropriate.This cute photo successfully combines barbecue season with the product.their ‘customers’) with Memorial Day.ĭO: Mention the beginning of summer, outdoor activities, or spending time with friends and family. Summer-related content that does mention your brand but doesn’t mention the military is appropriate. Petco successfully integrated animals (i.e.This is a powerful image and was shared many times.This post is simple: it mentions the reason behind Memorial Day, and it uses simple imagery.ĭO: Recognize and thank members of the military. If employees of your company have served in the armed forces, including photos of them can add a human element to your content.Product availability is affected right now also, so make sure things you’re promoting are items that your fans can still buy and utilize during this time.ĭO: Post a general comment, recognizing the holiday. Patriotic but apolitical images, such as an American flag or the Statue of Liberty, are appropriate.Giving them tips or tricks on how to still celebrate the day in a safe way will be key. If you are going to post about the more fun “kick-off to summer” aspect of Memorial Day, be very careful about the messages you craft surrounding this, since most people won’t be able to have the traditional party.As our blog post explains below, that should really be the main brand message this day and is even better if your brand has a natural tie-in to it, such as supporting military veterans and their families throughout the year. This holiday should still be treated with care, given that it’s a somber day of remembrance for fallen military heroes.If you aren’t sure if what your brand is posting will go over well, it’s better to err on the side of caution and not post. This tip is really for anything you post on social regarding more sensitive topics: People generally won’t remember your silence, but they WILL remember if you post something insensitive.2020 Update: Approaching Memorial Day Amid COVID-19 What kind of content is appropriate to post on Memorial Day? From honoring the military to honoring the summer, we’re lending you our social media agency expertise to share a few DOs and DON’Ts on what to post on this national holiday. Just because you can shoehorn your brand into a holiday or trending topic, doesn’t always mean you should. There’s a fine line between brilliant marketing and offensive marketing. Everyone’s using the #MemorialDay hashtag, so why shouldn’t your brand? However, this holiday – like Veterans Day and Patriot Day (September 11th) – can be a potential minefield for content that’s misinterpreted as insensitive. It’s a day to gather with friends and family and enjoy the warm weather (although, the start of summer will look a bit different this year).įor social media marketers, posting content related to Memorial Day can be incredibly tempting. ![]() ![]() For others, Memorial Day is also the official demarcation of summer. For millions of Americans, the holiday is a chance to remember those in the military who sacrificed their lives for our country. Memorial Day is almost upon us once again. In Branding, Community Management, Event Marketing, Holiday Marketing, Social Advertising
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